The six sessions of this program will give participants time to consider what gives their company a competitive edge in the marketplace and better understand how to leverage those strengths for future growth.
Each session will be approximately 90 minutes long. The first half of each session will be dedicated to checking in with participants, discussing homework exercises, and hearing from guest speakers. The second half of the session will focus on using GrowthWheel tools to apply the concepts from the guest speaker and discussing upcoming homework assignments.
The first three sessions will be used to pinpoint attributes that give each company their edge, while the final three sessions will be devoted to planning for the future.
Session 1: Getting Started and Your Mission
During this session, the facilitator will introduce the program and lead an exercise for participants to get to know one another. We will cover ground rules and expectations, introduce GrowthWheel, and give participants time to reflect on the current mission of their company.
Session 2: What is Your Brand and Who Are Your Customers?
During this session, participants will identify the core strengths of their company. In particular, the session will focus on differentiating brand attributes and core customers.
Session 3: What Makes Your Company Unique?
Building on Session 2, participants will continue to explore what differentiates them from their competitors. Business owners will focus on their place in the market and the attributes that set their company apart.
Midpoint 1:1 Check-Ins
Outside of the group sessions, participants will meet with SBDC staff or consultants 1:1 to discuss their progress. These check-ins will help participants identify any additional resources or support they might need beyond the cohort.
Session 4: Solidifying Your Idea for Growth
During this session, participants will dive into planning for the future. They will consider their goals and will explore what a successful growth period would look like. Participants will also consider how to best leverage what their company does well to achieve these goals.
Session 5: Mapping Your Journey
During this session, participants will put pen to paper with their growth planning. This session will focus on identifying actions that each participant needs to take to get their business from its current state to an aspired state. Participants will being charting the course for that growth.
Session 6: Presenting Your Plan and Wrapping Up
During the final session, participants will share their grown “pitch” with the group and will have the chance to receive feedback from their peers. They will also hear more about additional resources that are available as they implement their plans. At the end of the session, participants will be invited to sign an accountability pledge and complete a program evaluation.