The Small Business Roundtable is an opportunity to meet with other small business owners in a facilitated discussion format. No pre-registration is required. Feel free to bring your lunch or a beverage.
What is Your Competitive Advantage?
What makes a potential customer want to buy your goods or services from you rather than from someone else? If you are a small business you may not be able to compete with the “big guys” on price. So what sets you apart? This is something that all small business owners need to think about… Read more »
Branding Your Business
A recent Small Business Roundtable addressed the topic of Branding Your Business. The consensus during this facilitated discussion was that the “brand” of a business is the complete experience that customers or clients have as they interact with the business. It includes visual and emotional components such as in-person and telephone interactions, printed materials, social… Read more »
Business Development Roundtable: Do You Really Know Your Target Market?
Figuring out your target market is one the key factors in small business success. How do you know the best way to market your product if you’re not sure to whom you’re marketing? Please join your fellow small business owners to discuss tips on identifying your target market and ways to evaluate your customers once you… Read more »
Roundtable Recap: Productivity Tech Tools for Task & Project Management
This week’s post was written by Ray Sidney-Smith of W3Consulting, social media consultant and facilitator of the monthly Roundtable for the Alexandria SBDC. The famed Pareto Principle, named after the Italian economist Vilfredo Pareto for his studies of wealthy landowners, can be summed up as, 20% of your efforts produces 80% of your results. And… Read more »
Productivity Tools for Time and Email Management
This week’s post was written by Ray Sidney-Smith of W3Consulting, social media consultant and facilitator of the monthly Roundtable for the Alexandria SBDC. If you had all the time in the world, would you ever get much done? The British naval historian Cyril Northcote Parkinson would say unequivocally that you would not. After all, you… Read more »