We all know the importance of a fully-functioning website that works on all devices and is user friendly.  But what should stand out on a government contractor’s website? What is the Government Agency looking for when they visit your site?  How do you generate revenue, attract great employees, form partnerships and expand your business using… Read more »

A recent Small Business Roundtable addressed the topic of Branding Your Business. The consensus during this facilitated discussion was that the “brand” of a business is the complete experience that customers or clients have as they interact with the business. It includes visual and emotional components such as in-person and telephone interactions, printed materials, social… Read more »

In the second of our two part series, we provide tips on website development after you have selected a firm to work with. 1. Don’t skimp on the strategy phase of your website redesign. A good website firm will have a defined process for determining what you want and need from your new website. This… Read more »

The process of developing a new website can seem overwhelming to many small business owners. There are so many variables, and most small business owners are not website development experts. During the redesign of the SBDC website in early 2014, our staff learned several valuable lessons that we wanted to share with our clients. In… Read more »