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How to Court the Media: Influence Marketing and PR Best Practices for Small Business

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October 10, 2012
8 – 10 am

One of the most effective ways that small businesses can grow is through the strategic execution of public relations. PR can be executed on a modest budget, and the awareness and word-of-mouth that can be attained is priceless for a small company.

There are different types of PR channels and best practices a small business can follow.  There are also dozens of inexpensive PR tactics and resources that small companies can leverage, and this program will explore a few best practices, DIY approaches, and valuable strategies that small businesses can leverage to great effect.

Presented By:

Maurisa Turner Potts, Founder & CEO, Spotted MP (Marketing + Public Relations)

Join us in our Board Room at 625 North Washington Street, Suite 400, Alexandria, VA.  The program begins promptly at 8:00 AM. 

Doors open 7:30 am.  Free parking in the “Retail Parking” garages entered via Wythe or Pendleton Streets.


Alexandria Small Business Development Center
Suite 400, 625 North Washington Street
Alexandria, VA 22314 United States


Alexandria Small Business Development Center