This blog post was written by Ray Sidney-Smith of W3 Consulting. It may come as a surprise from Small Business owners to start thinking about holiday marketing planning before Labor Day. But, now is the time to start planning the holiday marketing campaigns you want to be successful for this coming fall and winter holidays… Read more »

Bill Reagan, Executive Director of the Alexandria SBDC, interviews Danielle Romanetti, owner of fibre space, at her Old Town shop.   This video is part of a three-part series created for Small Business Month, featuring interviews with Alexandria small business owners about the growth of their businesses and their experience working with the Alexandria Small… Read more »

This post is written by Bill Reagan, Executive Director of the SBDC and first appeared in the Alexandria Times on November 23, 2017. Much of our celebration of the holidays over the next few months is experienced through shopping, dining and entertainment. The goal each year is to minimize stress and fill the coming weeks with… Read more »

This post is written by Bill Reagan, Executive Director of the SBDC and first appeared in the Alexandria Times on August 24, 2017. Holidays are a wonderful time in Alexandria. The area is especially beautiful and festive from Halloween through Thanksgiving, Hanukkah, Christmas, New Years and George Washington’s birthday. We have the prototypic neighborhoods and shopping streets that… Read more »

Several days ago, visual merchandising expert DP Miller presented a workshop at the Alexandria SBDC on the 11 Basic Rules of Window & Interior Merchandising.  The speaker stressed that you must know the rules, and the reasons behind them, before you can “break” them.  This is the first of a three-part series on this subject… Read more »

Retail Hiring: Interview Questions Recently, HR expert Patricia Frame of Strategies for Human Resources presented a comprehensive workshop on hiring, geared particularly to small retail businesses. The workshop covered all aspects of hiring, from defining the need and type of employee you wish to hire, through the sourcing of candidates, writing the ad, interview techniques,… Read more »

The City of Alexandria has asked the Alexandria SBDC to provide specialized assistance during the next year to our retail and restaurant small businesses to increase their opportunities for success. You will see several new workshops, videos and online information as we roll out this initiative. Recently, the City of Alexandria distributed new signage guidelines… Read more »

This post first appeared in the Alexandria Times on May 27, 2016. Frequently during an election year — at both national and local levels — we hear about the need to reduce burdens for small businesses. In many instances, this refers to the regulations and requirements to operate these businesses. Small businesses are acutely aware… Read more »

The April Small Business Roundtable featured a lively discussion on how to deal with challenging customers. Whether it is a one-time issue or a constant complainer, all agreed that this is one of the most difficult issues of being a small business owner. Usually, you do not want to lose them as customers, but someone… Read more »

In February 2016, Maurisa Potts of Spotted M+P presented on the top marketing trends for 2016. This video recaps her presentation and talks about the top three trends that small businesses should be aware of this year. If you would like to learn more about our marketing resources, you can visit our Interactive Resource Library, which… Read more »