Figuring out your target market is one the key factors in small business success. How do you know the best way to market your product if you’re not sure to whom you’re marketing? Please join your fellow small business owners to discuss tips on identifying your target market and ways to evaluate your customers once you… Read more »

In an ideal world — one where small businesses have unlimited time and money — entrepreneurs would employ a bevy of experts to advise them in a variety of areas. In reality, most small businesses make do with limited resources and usually lack the capacity to engage consultants. There are, however, opportunities for business owners… Read more »

Our friends at the Hampton Roads Retail Academy have six smart ways to choose from to spend $1,000 on your store: Get a Google Business View 360 Tour of your store. What it is: A stitched together collection of high-resolution photos becomes a 360-degree interactive virtual tour of your store. The photo shoot takes just a… Read more »

The last week in July was Retail Week in Northern Virginia, with many retail businesses attending pertinent Workshops throughout the area.  As a follow-up to Retail Week, we present the following list for retailers, authored by our colleague Ben F. Salomonsky, Director of the Retail Academy at Hampton Roads SBDC. You will be solicited for… Read more »