This post is written by Bill Reagan, Executive Director of the SBDC and first appeared in the Alexandria Times on November 23, 2017. Much of our celebration of the holidays over the next few months is experienced through shopping, dining and entertainment. The goal each year is to minimize stress and fill the coming weeks with… Read more »
Holiday Planning – Let the Festivities Begin!
Popular presenter DP Miller will present basic lighting and decorating strategies around your merchandising plans for your store windows and retail displays. Come and learn some new tricks and tips from the expert and have your most successful holiday season ever!
It’s not too early to begin holiday planning
This post is written by Bill Reagan, Executive Director of the SBDC and first appeared in the Alexandria Times on August 24, 2017. Holidays are a wonderful time in Alexandria. The area is especially beautiful and festive from Halloween through Thanksgiving, Hanukkah, Christmas, New Years and George Washington’s birthday. We have the prototypic neighborhoods and shopping streets that… Read more »
Interior Merchandising – Bringing Your Customer Deeper Into Your Store
This is the third and final workshop in our Retail Merchandising Series. Your window displays are only the beginning of your customer’s experience into a well-curated retail gallery. How do you excite their senses and get their mouths watering (and purse-strings loosening) as they journey deeper into your space? And, once a customer enters your space,… Read more »
Practical Window Solutions – A Primer
Picking-up where we left off with “The 11 Basic Rules of Window and Interior Merchandising” (don’t worry if you missed it, there will be a quick review), this presentation will focus on how to keep your store windows relevant and engaging for your customers. This workshop will include: – The nuts and bolts of physically creating… Read more »
The 11 Basic Rules of Window & Interior Merchandising
Several days ago, visual merchandising expert DP Miller presented a workshop at the Alexandria SBDC on the 11 Basic Rules of Window & Interior Merchandising. The speaker stressed that you must know the rules, and the reasons behind them, before you can “break” them. This is the first of a three-part series on this subject… Read more »
Dip the Chip – Be Ready for Credit Card Changes
Do you swipe credit or debit cards as payment for the goods and services that you provide to your customers? If you do, this workshop is important for you! Implementation of the new embedded chip, or EMV cards, in the US is one of the most disruptive events in the payments industry in years and… Read more »
Business Development Roundtable: Do You Really Know Your Target Market?
Figuring out your target market is one the key factors in small business success. How do you know the best way to market your product if you’re not sure to whom you’re marketing? Please join your fellow small business owners to discuss tips on identifying your target market and ways to evaluate your customers once you… Read more »
Leveraging Innovative Community Resources
In an ideal world — one where small businesses have unlimited time and money — entrepreneurs would employ a bevy of experts to advise them in a variety of areas. In reality, most small businesses make do with limited resources and usually lack the capacity to engage consultants. There are, however, opportunities for business owners… Read more »
Six Smart Ways for Retailers to Spend $1,000
Our friends at the Hampton Roads Retail Academy have six smart ways to choose from to spend $1,000 on your store: Get a Google Business View 360 Tour of your store. What it is: A stitched together collection of high-resolution photos becomes a 360-degree interactive virtual tour of your store. The photo shoot takes just a… Read more »