This post is written by Bill Reagan, Executive Director of the SBDC and first appeared in the Alexandria Times on April 27, 2017.
The start of baseball season, young green leaves on our trees and hints of warmer weather are signs that we’re on schedule to experience an upswing of visitors to Alexandria.
Our Visit Alexandria colleagues tell us that tourism generates millions of dollars in revenue for local businesses and city government and supports thousands of Alexandria jobs. Alexandria gets 3.5 million visitors per year, and they spend $771 million in our community. That generates $25.5 million in local tax revenue, which reduces the tax burden for each of our households by $350.
While there’s definitely an economic return associated with crowds of visitors, there’s so much more. Alexandria’s vitality and cultural richness is sustained by tourist dollars, and our residential quality of life is enriched by the appealing places where we can shop, dine and explore.
Cities that are tourist destinations tend to also spur creative economies. Alexandria attracts these highly desirable creative businesses, and the very charm and vitality that lures owners to move here also helps them recruit skilled workers. Alexandria’s economy is becoming more diversified and less dependent on the government, and our hospitality industry has helped nurture this positive trend.
Our assets also nudge us to be better citizens. We live in a highlydesirable location – Extraordinary Alexandria, as described by Visit Alexandria — and we are compelled to be good stewards of our treasure. We have worked hard over the years to enhance and promote our community’s history, culture, infrastructure, and quality of life. Without the stimulus of tourism, we might be more complacent.
You don’t have to drive many hours to find those communities where tourists used to visit but now streets, stores and run-down hotels are empty. Those townsfolk try many approaches to lure visitors with contrived festivals and quirky museums. We are fortunate to have an authentic atmosphere that draws visitors and it bodes well for our future to embrace those visitors and their support of our city.
What can we individually do to enhance this tourism good fortune we’re blessed with? The first step is to be welcoming in every way possible. When you’ve traveled, you’ve perhaps appreciated locals giving you a welcoming nod and stepping up to offer directions or recommendations. This goodwill and ambassadorship goes a long way to promoting Alexandria as a tourist-friendly community.
Our merchants can work with Visit Alexandria to educate their employees on the city’s highlights. When an employee shows enthusiasm and directs visitors to “don’t miss” attractions or restaurants, that’s not just friendly service, it’s branding that results in visitors staying longer, spending more and heartily recommending Alexandria to others.
We residents can also be encouraging to the businesses and organizations that work very hard — in a highly competitive arena — to make Alexandria an exciting and memorable destination. When hospitality businesses express common needs, we ought to pay attention and give support.
Spring has sprung, and it’s a great time to get out and enjoy our community — and let our enthusiasm become contagious to visitors.