This Tuesday, we hosted our monthly business roundtable, which focused on multimedia marketing. Ray Sidney-Smith, our resident roundtable facilitator, filmed this short recap of the conversation for those that were unable to make it.

In the video, Ray gives an overview of several of the topics discussed, including localized marketing, developing a multi-channel strategy, and optimizing marketing campaigns by employing different types of media. Ray also covered a similar topic in his monthly webinar for the state SBDC network called, “Beyond Google…Marketing & Managing on the Web” which is an interactive opportunity for people to learn more about how and why to use the Web. This month, the topic was, “Photo Blogs, Vlogs, and Podcasts: The Multimedia Age of Web Marketing Your Small Business,” which ties in nicely with our roundtable topic.

If you’re interested in viewing this webinar, or any of the other webinars in this series, please visit the Virginia SBDC website. Our next roundtable will be on Tuesday, April 21st and will discuss how to determine your target market. All are welcome to attend, and more information can be found on the events page of our website.