Information for Retailers & Restauranteurs
The Alexandria SBDC has designated this section as the repository of timely and usable information for retailers and restaurateurs. The Alexandria SBDC curates the best input on a variety of topics from local, personally-known, and highly regarded experts. This page will be continually updated over the upcoming months with additional resources.
The information is the intellectual property of the subject matter experts, and is not an official pronouncement of Alexandria SBDC.
Signage
Official City of Alexandria Signage Brochure by City of Alexandria, Office of Planning & Zoning
Guide To Better Awareness Through Signage: Creating Great Messaging & Alluring Offers by Paul Williams, Idea Sandbox
Guide To Better Awareness Through Signage: Design Technique by Paul Williams, Idea Sandbox
Marketing
Guide To Better Awareness: The People, Place and Things of Marketing by Paul Williams, Idea Sandbox
Drive Sales By Making Your Location A Destination by Paul Williams, Idea Sandbox
Hiring & Human Resources
Retail Hiring: Up Your Hiring Skills for Business Success (workshop presentation) by Patricia Frame, Strategies for Human Resources
Sample Retail Interview Questions by Patricia Frame, Strategies for Human Resources
Sample Retail Interview Report by Patricia Frame, Strategies for Human Resources
Retail Snapshot Videos featuring Marc Willson
Below find a series of videos, featuring retail expert Marc Willson, on a variety of relevant topics
Retail Snapshots: Merchandising