You have social media accounts, but do you ever run out of ideas to write or talk about?
At last month’s Small Business Roundtable attendees brainstormed ideas for social media posts, from Tweets to Podcasts. Each participant gave a very brief “elevator speech” about their business, and others told them what they would want to know about their business, their industry, etc. It only took about five minutes of brainstorming for each attendee business for every one of them to walk out of the Roundtable with several ideas for new posts.
Many of the best ideas came from people who knew little or nothing about the ‘target” business. We are often so wrapped up in our business that we forget that what seems simple or obvious to us would be a great nugget of information for someone who is not living in the day-to-day experiences of our world. You do not need to wait for the next SBDC Roundtable Brainstorming session to do this. Everyone has a network of friends or relatives who would be willing to sit down for an informal discussion – especially if a little pizza and beer is included. The less they know about your business in the beginning, the more creative their ideas may be! Those who have never calmed a dog frightened by fireworks or a thunderstorm would be interested in the tips and tricks that a dog day care business owner could provide. That’s a great tweet or short blogpost for this time of year! A staffing agency might want to write about the differences between W-2 and 1099 “employees” as well as part-time and full-time employment. These are just a few of the many ideas that were generated at the Roundtable and that you can generate by hosting periodic brainstorming sessions yourself!