“Lights, Holiday, Action” will explore how to use holiday lights to compliment your shop’s personality – to have it represent your business and bring attention to your product in your windows – not distract from it.
The seminar will give quick tips and simple strategies for making your window unique, while highlighting your merchandise and reinforcing your brand. It’s all about having fun with simple concepts and inexpensive holiday lighting ideas. You’ll learn to make the most out of your holiday window display as a way to draw in customers and express your store’s strengths and unique personality.
Presenter DP Miller has been in the visual merchandising field for over 30 years, and has created interior spaces and windows for a variety of retailers.