This informative presentation by Craig Morris, Office of the Commissioner for Trademarks, US PTO, will include:
overview of why it is important to select a strong trademark that can be both federally registered and legally protected
factors to consider when choosing a mark
explanation of what may happen if another trademark owner sends you a “cease-and-desist” letter
a discussion of the critical aspect of performing a complete trademark search, and whether to use a trademark attorney
how to avoid “scams” perpetrated by entities that request fees for services not required by the USPTO.
Free two-hour parking is available in the lot marked “Retail Parking”, with the entrance on Pendleton Street.