Over 50% of the world’s population is under 30 years of age, and that number is growing more rapidly than any other time in history. 96% of all Millennials are members of an online social network; even more compelling is that 42% of the members of online social networks are 35 years or older and that demographic is growing faster than any other. Should the Small Business community pay attention and implement these new tools? The answer is a resounding “yes” from every expert in the business management arena.
Ray Sidney-Smith, Digital Business Strategist, Author and President of W3 Consulting, is here to fill the need every Small Business has for understanding the reasoning, strategy and mechanics of Web, Mobile and Social Media technologies into sound business practices. Through this Social Media 101 for Small Business seminar, the goal is to build a strong foundation upon which your small business can develop your Social Media Marketing strategy and content marketing plan.
We will cover–
I. The Small Business Case for Social Media
II. Blogging for Small Business
III. Overview of Facebook, Twitter, LinkedIn, Instagram, Google+ and Pinterest
IV. Social – Local – Mobile Marketing Strategy Explained (based on Ray’s book, SoLoMo Success)
VI. Social Media Time Management for the Busy Entrepreneur