Workshops & Events

Often the best way to educate yourself to successfully start, manage, and grow your business is to take advantage of the many workshops and training programs available to small business owners in several formats. By attending these workshops, you will learn not only from the presenters, but also from the other attendees who are going through the same process.

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Stop Spinning Your Wheels on Marketing! Differentiate, Identify, Engage

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Please note: Due to inclement weather, this workshop has been rescheduled to Friday, March 24th, at 8:30 – 10:00 AM (originally scheduled for Wednesday, 3/15).

Presented by Heidi O’Leska, President/Founder Vintage Juice Brand Marketing

“We spend tons of money on advertising, but we get no results.”

“We sent 5,000 post cards, but only got a handful of responses, direct mail is a waste.”

Sound familiar? Nine times out of ten it’s not the messenger but the message. If your marketing plan isn’t based on sound strategy, creativity and a message that your target audience understands and acts on – then you are wasting your money.

The presenter will walk through the steps of how to discover your differentiators, identify and engage the target audiences that will value that differentiator and apply it to the best marketing to reach your specific target audiences.


March 24, 2017
8:30 am - 10:00 am
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Alexandria Small Business Development Center
Suite 400, 625 North Washington Street
Alexandria, VA 22314 United States


Alexandria Small Business Development Center