This is the third and final workshop in our Retail Merchandising Series. Your window displays are only the beginning of your customer’s experience into a well-curated retail gallery. How do you excite their senses and get their mouths watering (and purse-strings loosening) as they journey deeper into your space?
And, once a customer enters your space, how do you entertain, tantalize, and guide their experience, providing all the elements to not only make the sale, but to also establish a positive relationship with a repeat customer and advocate for your shop.
This participatory workshop will present ways to provide an orderly presentation of your goods that entertains your customer.
– We’ll examine store fixtures, lighting and floorplans that presents your product in the best light.
This workshop will be presented by DP Miller.