Workshops & Events

Often the best way to educate yourself to successfully start, manage, and grow your business is to take advantage of the many workshops and training programs available to small business owners in several formats. By attending these workshops, you will learn not only from the presenters, but also from the other attendees who are going through the same process.

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Interior Merchandising – Bringing Your Customer Deeper Into Your Store

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This is the third and final workshop in our Retail Merchandising Series. Your window displays are only the beginning of your customer’s experience into a well-curated retail gallery.  How do you excite their senses and get their mouths watering (and purse-strings loosening) as they journey deeper into your space?

And, once a customer enters your space, how do you entertain, tantalize, and guide their experience, providing all the elements to not only make the sale, but to also establish a positive relationship with a repeat customer and advocate for your shop.

This participatory workshop will present ways to provide an orderly presentation of your goods that entertains your customer.

– We’ll examine store fixtures, lighting and floorplans that presents your product in the best light.

This workshop will be presented by DP Miller.


May 19, 2017
8:30 am - 10:00 am
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Alexandria Small Business Development Center
Suite 400, 625 North Washington Street
Alexandria, VA 22314 United States


Alexandria Small Business Development Center