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Developing a Strategic Communications Plan

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Every business needs marketing and communications, but where to begin?  Most companies and causes jump straight into the tactics (e.g., starting a Facebook page, buying advertising) without looking at the big picture.  Savvy business leaders know that effective marketing begins with a plan.  Strategic communications and marketing experts Carter Bates and Joseph LaMountain of Alexandria-based Reingold, Inc. will work with participants in this interactive session to develop a plan with compelling messages, identification of the key audiences you want to reach and best tools to reach them (social media, advertising, websites, word of mouth).

Join us at 625 N. Washington Street, Suite 400, Alexandria, VA 22314.  Free parking in the “Retail Parking” garages accessed via either Wythe or Pendleton Streets.  Come a few minutes early to settle in and network.  Doors open 11:30 am. Join other small businesses at the monthly Brown-Bag lunch series.  Free of charge, and held monthly in our boardroom.  Business owners are invited to bring their lunch, network and learn nuggets of knowledge from experts.  A Q & A session will follow each presentation and we’ll get you back to your business promptly!


July 9, 2013
12:00 pm - 1:00 pm
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Alexandria Small Business Development Center
Suite 400, 625 North Washington Street
Alexandria, VA 22314 United States


Alexandria Small Business Development Center