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Can You Hear Me Now? Understanding Different Generations in the Workplace and Marketplace

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Presented by Shira Harrington of Purposeful Hire, Inc. and Generational Guru Anne Loehr of

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Anne Loehr & Associates.


This FREE START, MANAGE, GROW your business workshop is sponsored by the Alexandria Small Business Development Center and the Alexandria Economic Development Partnership.


For the first time in our contemporary workplace, we have at least four generations with differences in their perception of life at work. Differences in work ethic, life values, work-life balance expectations, teamwork, communication styles and relationship to authority are just some of the challenges facing employers and their staff.


In addition, each generation responds to marketing differently and buys differently, based on their generational values. When small business owners understand which events shaped each generation, and what each generation values, that owner can then sell more effectively to each generation.


In this interactive session, you will learn:



  1. Who are the four generations and how are their values shaped by societal events?


  2. What are different perceptions between older and younger workers in such areas as loyalty, work ethic, work-life balance and attitudes toward technology?


  3. How to market to each generation uniquely so that they will hear your message in their “language.”


 


Join us in our Board Room at 625 North Washington Street, Suite 400, Alexandria, VA.  The program begins promptly at 8:00 AM. 


Doors open 7:30 am.  Free parking in the “Retail Parking” garages entered via Wythe or Pendleton Streets.

For more information these and other SBDC trainings and programs, please contact: Pat Melton, pmelton@alexandriasbdc.org.  Register at: 
http://www.eventbrite.com/event/4085714482.




Venue

Alexandria Small Business Development Center
Suite 400, 625 North Washington Street
Alexandria, VA 22314 United States
Website:
www.alexandriasbdc.org

Organizer

Alexandria Small Business Development Center
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