This event is part of the Retail Monday Summer Series co-sponsored by the Alexandria SBDC and Visit Alexandria.
Smartphones are the new retail mall in a consumer’s pocket. Do you want cheap gas nearby? There’s an app for that. Do you want to buy a new outfit? You guessed it, there’s an app for that too. How do local businesses compete in the highly competitive mobile retail eCommerce arena? Come learn how in this seminar taught by Ray Sidney-Smith, Web & Mobile Strategist at W3 Consulting and author of SoLoMo Success: Social Media, Local and Mobile Small Business Marketing Explained. He will cover how Small Business retail can get up to speed on Mobile eCommerce (“mCommerce”) to enable sales via mobile websites or smartphone apps so that you can compete with online retail powerhouses like Amazon.com, eBay.com, Walmart.com and Target.com. We will go over digital advertising for mobile retail, so that you will leave knowing the differences between PPC, SEM, CPM and CPA, along with mobile versus other digital ad campaigns. Whether you are an online-only retail outlet or a brick-and-mortar shop, you will learn the strategies for overcoming selling online and via Mobile, as well as techniques to increase your website and mobile sales.
Free parking is available in the lot marked “Retail Parking”, with the entrance on Pendleton Street.
Workshops & Events
Often the best way to educate yourself to successfully start, manage, and grow your business is to take advantage of the many workshops and training programs available to small business owners in several formats. By attending these workshops, you will learn not only from the presenters, but also from the other attendees who are going through the same process.
- This event has passed.
Retail Monday Series – Bridging the Merchant Services & Mobile Divide
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Free