This blogpost was written by Vito Fiore, Director of Marketing and Research for Visit Alexandria. It provides some very valuable marketing research information for Alexandria’s small business community. As the tourism marketing agency for the City of Alexandria, we at Visit Alexandria are always trying to better understand questions such as: “Who is visiting Alexandria?”… Read more »
Workshop Recap: Marketing Trends for 2018
Small business owners packed the room at the Alexandria SBDC last week for Maurisa Potts’ annual update of the latest trends in marketing. As always, content is king, and the focus is on how to connect with customers in a way that the “big box stores” and online sales cannot. The first step, of course,… Read more »
Networking Best Practices
This article was written by Ray Sidney-Smith, facilitator for Alexandria Small Business Development Center’s monthly Business Development Roundtable. You may join us every third Tuesday of the month for different topic-based discussions for Small Business in the City of Alexandria, Virginia. The topic for discussion at the February 20th Roundtable will be “Dealing With Challenging Customers”…. Read more »
Alexandria SBDC AMPLIFY – A Success!
Do you ever wish that you had the time to work ON your business rather than IN your business? Eight local entrepreneurs have been doing just that for the last several months, as the initial cohort in the Alexandria SBDC’s AMPLIFY program. The group met for six 90-minute sessions over a three month period that… Read more »
Shop and celebrate locally this holiday season
This post is written by Bill Reagan, Executive Director of the SBDC and first appeared in the Alexandria Times on November 23, 2017. Much of our celebration of the holidays over the next few months is experienced through shopping, dining and entertainment. The goal each year is to minimize stress and fill the coming weeks with… Read more »
IRS Has Options to Help Small Business Owners
This blog post was originally published through the IRS Tax Tips service. More information on all of these topics can be found at the Small Business and Self-Employed Tax Center. Small business owners often have a running list of things to do. These include deadlines, sales calls, employee issues, banking, advertising – and taxes. The IRS… Read more »
Holiday Marketing Campaigns – Some Advice to Small Business Owners
Every year, a small subset of small business owners that I meet lament that they were not prepared for the “holiday marketing season.” That is, they say they were not prepared with their holiday marketing campaign in time to take full advantage of it. Don’t let this be you! Before you know it, the winter… Read more »
What precautions are you taking for the next catastrophe?
This post is written by Bill Reagan, Executive Director of the SBDC and first appeared in the Alexandria Times on September 28, 2017. Lately, our television screens have been filled with scenes of hurricanes and earthquakes, and people struggling to recover their lives – and businesses. For those devastated businesses, survival statistics are especially grim. FEMA estimates 40… Read more »
What is Your Competitive Advantage?
What makes a potential customer want to buy your goods or services from you rather than from someone else? If you are a small business you may not be able to compete with the “big guys” on price. So what sets you apart? This is something that all small business owners need to think about… Read more »
It’s not too early to begin holiday planning
This post is written by Bill Reagan, Executive Director of the SBDC and first appeared in the Alexandria Times on August 24, 2017. Holidays are a wonderful time in Alexandria. The area is especially beautiful and festive from Halloween through Thanksgiving, Hanukkah, Christmas, New Years and George Washington’s birthday. We have the prototypic neighborhoods and shopping streets that… Read more »