Social advertising, or advertisements published through Social Media platforms and networks, hit $23.6 billion in 2015. According to eMarketer, that spending is estimated to hit $35 billion in 2017. Just as the Social Media revolution took Small Business by surprise, so too is the Social Advertising evolution from purely content marketing to now a hybrid of content + advertising to impact your local business’ bottom line.
The Alexandria SBDC recently held a seminar that covered the major advertising platforms and strategies to address each for maximum exposure and return on investment (ROI) for your business. The seminar covered advertising with Facebook, Twitter, LinkedIn, Instagram, YouTube (Google), and several other small players that may be very effective for niche businesses.
The instructor for this program was Ray Sidney-Smith, Digital Business Strategist, author of SoLoMo Success: Social Media, Local and Mobile Web Marketing Small Business Strategy Explained, and President of W3 Consulting, which operates W3C Web Services and Small Business Blog Network. This video is an overview of the presentation and the slide deck is available HERE.