The following blog was written by Heidi O’Leska, Vintage Juice Brand marketing, who presented a workshop on this subject for the Alexandria SBDC last week. More than likely, it’s not the marketing, it’s the message. I often hear from clients, we spend tons of money on direct mail (or print advertising or social media) and… Read more »
Recognition: Great to Get – Even Better to Give!
On March 23rd, the Alexandria SBDC will celebrate the fact that our colleague Patra Frame of Strategies for Human Resources has won the award as the State of Virginia SBDC Small Business Veteran of the Year. (click here to attend the celebration – all are welcome!) We nominated Patra for this statewide recognition several months ago… Read more »
Save yourself grief: Ask questions and seek advice
This post is written by Bill Reagan, Executive Director of the SBDC and first appeared in the Alexandria Times on February 23, 2017. Savvy entrepreneurs recognize that their expertise has limits and that they don’t know what they don’t know. Surviving and thriving depend on learning how to ask questions and knowing where to look for… Read more »
The 11 Basic Rules of Window & Interior Merchandising
Several days ago, visual merchandising expert DP Miller presented a workshop at the Alexandria SBDC on the 11 Basic Rules of Window & Interior Merchandising. The speaker stressed that you must know the rules, and the reasons behind them, before you can “break” them. This is the first of a three-part series on this subject… Read more »
How Is Your Business Doing?
So, you have had your small business or nonprofit organization up and running for at least a few months and someone asks you how your business is doing. Do you have a response – and no, “Fine” is not a response. At this time of year when people are working on their tax returns and… Read more »
Marketing Trends for 2017
Recently, the Alexandria SBDC presented their annual Marketing Trends Workshop, featuring Maurisa Potts of Spotted MP (Marketing + Public Relations). Among the trends that were highlighted for the upcoming year are the following: Interactive Content – Get people participating in your business even before they are a customer. Interactive content includes activities such as polls,… Read more »
The Business Plan: The imperative to stay current
This post is written by Bill Reagan, Executive Director of the SBDC and first appeared in the Alexandria Times on January 27, 2017. Over the past year, there was considerable discussion about the impact of online competition on Alexandria small businesses. To be sure, Amazon and other online retailers give shoppers options that force our… Read more »
Branding for Small Business: Visual, Written, and Emotional Identity-Building
This article was written by Ray Sidney-Smith, facilitator for Alexandria Small Business Development Center’s monthly Business Development Roundtable. You may join us every third Tuesday, January through November, for different topic-based discussions for Small Business in the City of Alexandria, Virginia. What brands do you think about when you think about the biggest brands in… Read more »
Hiring Employees in the New Year? Be sure to file the latest forms!
Many small businesses will find themselves hiring their first, or additional, employees this year. There are several documents on our website that can help in this process, including the Employer Checklist. There are also PowerPoints from past workshops and worksheets on interviewing techniques and other aspects of hiring. These can be found on the virtual… Read more »
The Business Plan: Two decades serving small businesses
This post is written by Bill Reagan, Executive Director of the SBDC and first appeared in the Alexandria Times on December 22, 2016. Twenty years ago on December 17th, the Alexandria Small Business Development Center (SBDC) opened its doors to support and strengthen the small businesses that are central to Alexandria’s economy and character. Over… Read more »